ITV have cancelled The Drive motoring show after poor viewing figures. Producers hoped the mix of racing, celebrities and presenter Vernon Kay would be a hit with viewers. Sadly that hasn’t been the case.
BBC‘s Top Gear, now fronted by Chris Evans, will have even less competition in the motoring TV genre than it did before. The show remains the world’s favourite car show.
It is thought the rumours about Vernon Kay’s love life and the sexting scandal followed scarier off viewers. The show opened with 2 million viewers but that has since dropped to 1.4 million over the 6 episode long series. The show was criticised for not being unique enough and even being called an extended version of A Star In A Reasonable Priced Car made famous by the current Top Gear.
The new-look Top Gear will launch with a 7 strong presenting line up. It is supposed to air at the end of May on BBC 2, whilst a new spin off behind the scenes show, Extra Gear will air online on BBC 3.
However the show will still have competition from former Top Gear presenters, Jeremy Clarkson, Richard Hammond and James May who are set to debut their new, as yet unnamed, series on Amazon’s Prime video service later in the year.