ITV has decided to cut Great British Bake Off duo Mel Giedroyc and Sue Perkin’s daytime chat show after it failed to attract one million viewers in its debut season, just scraping 750,000 viewers per episode. After just one series back in January, the show has been branded as a flop, but producers have said that they are keen to look at other ventures involving the pair. This plan to find other outlets for these two comes as no surprise, as they have quickly become the key components of the Bake Off, talking to contestants during the tasks and slathering the chat with cake-related innuendos.
A spokeswoman for ITV has said that “Mel and Sue are great talents and we hope to work with them on other projects in the future“. To compare, the Great British Bake Off garnered 9.3 million viewers for its opening; a stark comparison to the ITV chat show’ss measly 750,000 viewers. Mel & Sue was produced by Perkins’ production company Square Peg TV and Princess Productions, which was also responsible for their Channel 4 Light Lunch and Late Lunch during the late 1990s.