A famous four-year old girl has become the youngest person to collaborate with J Crew for a collection which will consist of nine items including dresses, tops and accessories to go on sale in late spring, all coming in at under £65. ‘Little Mayhem’, who goes by her nickname for privacy reasons, became an Internet sensation back in February when her mother posted Mayhem’s recreations of Red Carpet dresses online, including Jennifer Lawrence’s memorable Golden Globes Dior gown.
The head of Crewcuts, Jenny Cooper, praised Mayhem for her creativity, as she commented, “when we met with Mayhem for the first time we were really curious to see how she would work and were amazed to watch this barely four-year-old girl start meticulously folding the pleats on a skirt and placing stones very specifically and carefully on a top she had just fashioned around herself. She has such an inventive and creative personality that really resonated with us. It was great to have a truly creative child be at the heart of the design process”.