Jack Wills Ad Banned For Being ‘Sexualised’ And ‘Inappropriate’ | Fashion News

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Jack Wills Ad Banned For Being ‘Sexualised’ And ‘Inappropriate’ | Fashion News



In the past, advertising campaigns have been banned for featuring models that are too thin, for being too sexually provocative or for depicting scenes of violence. This time Jack Wills, a British heritage-inspired brand aimed at students, has had their ads banned.


The Advertising Standards Authority (ASA) decided that the brand’s mailout catalogue was “sufficiently sexualised to be inappropriate for [the] audience“. The advertisement in question features a group of young models drinking and dancing in their underwear, with accompanying slogans ‘Whatever your choice, you can be sure it’s what’s underneath that counts’ and ‘Midnight Mischief’.


Jack Wills say in future all envelopes containing their catalogues will state: “Please note: You need to be over 18 years old to sign up for Jack Wills’ correspondence“.



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