BRIT-nominated DJ and producer extraordinaire Jax Jones and Years & Years channel Supermarket Sweep in the video for their hit single “Play“.
Directed by Oliver Jennings, mastermind of videos for Avelino, Chase & Status and MIST, the entire video takes place on a supersize grocery store conveyor belt. The clip sees a miniature Jax and Years frontman Olly Alexander take over the conveyor belt, filled with giant boxes of cereal and huge vegetables, dodging Fruit Loops along the way while showing off their best dance moves.
Speaking on the single, Jax commented: “Olly’s got one of those unique voices – he commands your attention as soon as you hear him sing … We had a lot of fun writing this song together and it was great to collaborate with someone so down to earth and open to new ideas.”
“After we had written the song I started building a track with a strong UK Garage influence, as well as my love of soul and house.” Having previously worked with some of the most exciting emerging talent, Jax continues to choose collaborators which set him apart from the current crop of dance hit-makers.