As he preached much on his last album 4:44, JAY-Z is trying to leave a legacy, and this next business move might prove to do that.
JAY-Z and Roc Nation have been recently announced as investors of a new game-changing app called Promise, a new technology and community supervision program based around a smartphone app which aims to reduce prison populations across the United States.
The brainchild of Prince’s former manager Phaedra Ellis-Lamkins and human rights activist Diana Frappier in light of the controversies surrounding criminal justice reform, the new program will be unveiled at Y Combinator Demo Day today, March 20.
In an official statement, JAY-Z expressed his concern and why the Promise app will be important for impending criminal justice reform:
“We are increasingly alarmed by the injustice in our criminal justice system. Money, time and lives are wasted with the current policies. It’s time for an innovative and progressive technology that offers sustainable solutions to tough problems. Promise’s team, led by Phaedra, is building an app that can help provide ‘liberty and justice for all’ to millions.”
The desire is for Promise to provide a solution to incarceration which is cost-effective and more humane. Beginning with financial assistance where necessary, it evolves into a tailored program to help each client fulfill mandated obligations, like court appearances and drug testing, and will also offer in-person support for job-training and counseling amongst other things.
Kudos to JAY-Z for being a man of his word and we hope this new venture really not only successful but also changes lives.