British singer and songwriter Jorja Smith is on a roll! After landing the cover of ELLE Magazine, being announced as Dior Beauty’s new ambassador, and receiving an Ivor Novello nomination for her breakthrough track “Blue Lights”, and in the wake of her Field Day 2019 headline set, she has just dropped the new visuals for “Goodbyes“, one of the standout tracks from her debut album Lost & Found.
The sensitively filmed visual, which through its direct and honest focus, inspires an intense feeling of emotion, was directed by Jorja’s long-term collaborator Rashid Babiker (“On Your Own”) and shot at Jorja’s home.
Speaking about the track, which sees Jorja discussing the process of mourning and regret after death, she says, “Goodbyes is a song for anyone who has not been able to say their last words; to say goodbye to someone. Rashid and I filmed the video at home. I just sang as I wanted to create a homely feel. Then me and my friends set off fire lanterns for the people we miss”.
Director Rashid adds that, “Jorja called me and said get your camera let’s shoot a music video in my flat for ‘Goodbyes’ and see what we come up with. She expressed to me she wanted to take things back to basics and strip the theatrics.
We shot a performance piece with Jorja mostly looking down the barrel of the lens, something understated and simple that allowed the emotion in the lyrics to take center stage which didn’t need much visual interpretation….then we had friends over for drinks in the eve, someone brought me flowers, we let off some biodegradable short burning lanterns off for lost ones at night and got our shoes muddy. Best shoot ever and another chapter in my visual odyssey with Jorja”.
Jorja is currently getting ready for her biggest summer on the festival circuit. After playing her first ever festival headline slot at Field Day on June 8, she will continue onto Glastonbury, Roskilde, Board Masters, and Melt, among other festival appearances this summer.
Watch the video for “Goodbyes” below.