There will come a time when junk food adverts will be a thing of the past. This could be it for McDonald’s adverts on billboards and KFC adverts in phone boxes on streets as the UK advertising watchdog is launching a consultation on introducing tougher restrictions on marketing foods high in sugar and fat to children.
James Best, chairman of the Committee of Advertising Practice commented:
“Too many children in the UK are growing up overweight or even obese, potentially damaging their health in later life and imposing a high cost on society, advertising is just one small factor in a very complex equation but we believe we can play a positive part in addressing an urgent societal challenge. In proposing new rules, our aim is to strike the right balance between protecting children and enabling businesses to continue advertising their products responsibly”.
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