Photographed by Nigel Shafran, British model Kate Moss has fronted her first campaign for London fashion brand Self-Portrait.
“I’ve always respected Self-Portrait and how Han Chong runs his business”, Moss said of the London-based brand. “I’m impressed by how it’s so instinctively driven, it’s about wanting to make women feel great without having to spend a fortune. I think that’s really important, especially at times like these”.
The shoot for the collection took place on the grounds of a country house in Gloucestershire, close to the house the model was holed up in during the lockdown.
The collection consists of 27 pieces ranging from floor-sweeping lace dresses to leather shorts, low-cut dresses, and taffeta tops. With its touches of color, this collection evokes summer madness through dresses in baby blue, pale yellow, and lilac.
Of course, the famous Azaelea dress that made Self-Portrait so successful will also be available in this new collection. The lace dress, which was launched in Chong‘s second collection, has become the brand’s signature silhouette and has been worn by big names such as Gigi Hadid, Miranda Kerr, and Meghan Markle.
The chemistry between the English model and the designer Chong went straight through. “Working with Kate was a complete joy – I haven’t laughed as much all year as I did on set. She is a complete professional, and makes the designs feel so easy and so instinctive. It was an honour to partner with her, and a dream come true”, says Chong.
Self-Portrait’s autumn 2021 pre-collection modelled by Moss is available to shop now on Self-Portrait’s website.