Balmain have unveiled their Spring/Summer 2015 Menswear Campaign, titled Army of Lovers, starring famous couple Kim Kardashian and Kanye West, who are pictured embracing and posing for a kiss. These images come shortly after the release of the campaign images for Balmain’s Spring/Summer 2015 Womenswear collection, and were first shared via Balmain and Kim Kardashian’s social media accounts earlier today.
Creative director Olivier Rousteing said: “For this menswear campaign, I wanted to capture a moment of love. Kim and Kanye are style icons and friends. It is an honour to have them in this Balmain campaign. Together, they represent love, beauty and diversity – they are the new modernity. This is more than a campaign, it expresses something beyond clothes – it is a celebration of love and friendship. This is a new statement for Balmain“.