Kim Kardashian West is still beating down the fashion world. First of all, she launched a limited-edition fragrance named ‘Crystal Gardenia‘ which came in a quart-bottle inspired by the curative energy of crystals. Then she launched her Kimoji Hearts trio – BAE, Ride Or Die and BFF – fragrances that she promoted for Valentine’s Day with some polemic messages addressed to her friends and enemies (by sending them both to her mum Kris Jenner and Taylor Swift).
And now, her latest bet is based on the actual shape of her body. She announced the update through her Instagram account with a picture of her naked body covered in plaster: “We made a mould of my body and we converted it into a perfume bottle”.
It is not the first time we’ve seen something like this as Jean Paul Gaultier bottled his perfumes in body shapes in the 90s. Kim is again defining the industry – which is mostly directed by men – by challenging again the male vision and levelling the scale with her intelligence as a businesswoman. Who knows what will she do next.
#Peace.Love.KKWest
