Kopparberg Returns To We Are FSTVL As Headline Partners | Music News
The 5 time award winning dance music festival We Are FSTVL has grown year upon year, proving itself as one of the biggest players on the dance festival circuit since its inception in 2013. And this year as always the festival is going to happen, with the return of Kopparberg as headline partner.
Taking place on May 24-26 in Upminster, London, We Are FSTVL features over 300 artists across 20 bespoke stages. We Are FSTVL is taking things to another level this year with a brand new set of stylised arenas and structures.
Talking about the sponsor of this year, it’s not the first time cider brand Kopparberg (named after the small town in the Swedish countryside) have collaborated with the fastival, but this year they return as the headline partner, as they celebrating Kopparberg’s “Outside is Ours” campaign together for the launch of a new flavour.
This will be their first foray into a dark fruit flavour, giving drinkers the chance to taste the premium apple cider with blackberry and blackcurrant. What’s the best place to debut the new taste if not the award-winning festival for the first time, and kick off the summer in the right way.
Rob Salvesen, Head of Marketing at Kopparberg said in a statement: “Kopparberg is the proud headline partner of the multi-award-winning We Are FSTVL, which kicks off the summer and is the first in a long line of festivals Kopparberg will be supporting this year.”
Adding “The freedom people feel at a festival whilst enjoying a cold cider in their hand is universal and we’re especially excited to bring Kopparberg Black, our premium dark fruit flavour on draught, to the festival for the first time. We hope that with our help festival-goers will create some unforgettable memories.”
Kopparberg has always had an affinity with music and festivals, and thanks to this partnership, cider and music lovers can enjoy not only the new fruity dark taste but also Strawberry & Lime, Pear and Mixed Fruit, as well as the Strawberry & Lime alcohol-free version.