Writer, producer, and actress Lena Waithe has announced a new partnership with Def Jam Records to launch her own label Hillman Grad Records. The latter is a label that specializes in identifying, supporting, and developing “the next generation of underrepresented artists”.
In a statement about the project, the Master of None actress said that “Music and storytelling have always gone hand in hand. And I think that’s because musicians are the storytellers we love the most”.
“They can take complex emotions and simplify it in four minutes, the same artist can sing about the revolution and falling in love. Music is a part of us. It’s so often connected to our fondest and sometimes our darkest memories. Musicians tell our story. At Hillman Grad Productions we believe in identifying and amplifying new talent, and we want to continue to do that in the music industry,” she added.
“Jeff Harleston and his phenomenal team at Def Jam have given us their trust and their resources to help develop artists that not only have potential, but staying power. We look forward to the journey ahead.”.
The new label’s team includes Tebs Maqubela, formerly a music executive at Columbia Records, and Albert Cooke, who previously worked at Island Def Jam.