Beauty leader L’Oreal Paris has announced a beauty/fashion collaboration with Belmain, making it their first collaboration with a fashion house.
The collaboration will gift us with a limited-edition lipstick collection that will make its entrance during Paris Fashion Week in September. The two iconic houses share the same strong vision “to empower women and offer them diverse ways to express themselves” said Olivier Rousteing, Belmain’s creative director.
Rousteing has previously teamed up with high-street retailer H&M, but never with a beauty company. He will supervise the overall creation of the twelve Color Riche lipsticks, from the initial choice of shades to the final packaging. Boasting thousands of Instagram followers, plus supermodels and celebrities among his closest pals, we expect sales to skyrocket.