We all love our favourite must have make up products, but Brand Finance’s annual list revealed L’Oreal Paris to be the biggest profit maker and our personal world wide favourite, earning nearly £9.5 billion.
This is the third consecutive year the beauty brand has topped the charts, beating big names such as Clinique, Maybelline, Mac and Christian Dior. The brands were tested on features such as familiarity, investment, loyalty, preference, social responsibility and consideration. L’Oreal Paris scored an impressive 91.5 out of a possible 100 wining itself the number one spot.
The top twenty beauty labels were:
1. L’Oréal Paris
9. Estée Lauder
15. Head & Shoulders
16. Christian Dior