Last September, after us captivating for much of the year on the big screen, Michael B. Jordan made his move into fashion with Coach announcing that the Black Panther star would become the brand’s new Global Menswear Ambassador, encompassing ready-to-wear, accessories and fragrance.
This week, Coach will launch its Spring 2019 men’s campaign and have now released first images starring Jordan rocking the label’s luxe leather goods and apparel items.
The photoset was shot by Craig McDean and the shoot was inspired by a “backstage” look at a fading carnival. The 32-year-old models alongside a vintage car sporting key choice items from Coach’s Spring 2019 Ready-to-Wear line such as a color-blocked shearling jacket, a blue leather moto and a patchwork leather MA-1 bomber jacket.
Accessories also take the limelight including the Signature Rivington Backpack, the Rivington Belt Bag and the Metropolitan Carryall as well as newly unveiled men’s fragrance collection.
“I’m proud to be the face of Coach men’s,” Jordan said. “I’ve been a fan of Coach for a long time and truly respect their inclusive and optimistic values. I’m honored to be a part of Stuart’s vision and creative process.”