British singer-songwriter and VEVO ‘Artist to Watch’ Mimi Webb has collaborated with leading sportswear brand PUMA to release a new shoe collection titled ‘Cali Dream’ in PUMA’s iconic Cali range. The collaboration sees Webb and PUMA rebelling against society’s expectations in a fun and playful way.
The UK singer and sportswear brand are also calling on women to “reject societal pressures and embrace their authentic, individual selves in their Cali Dream“. The ‘Cali Dream’ collection is bold and dreamy and characterised by a stacked sole and soft pastels.
Mimi Webb is coming on the back of a groundbreaking 2021, where she became the first UK female artist in four years to have two singles in the top 15 of the UK Singles Chart before she has released a debut album. Her debut EP Seven Shades Of Heartbreak also broke into the top 10 of the UK Albums Chart.
Not only known for her music, she also stands out for her unique personal style and authentic personality, which PUMA describes as embodying the true Cali Dream attitude of being true to yourself.
Speaking about her ‘Cali Dream’ collaboration with PUMA, Mimi Webb says, “We all need positive energy to stay strong and on the right track, I’m all about keeping it real and staying true to yourself. Cali Dream represents the idea of women being unique and powerful and not allowing anyone or anything to change them”.
Check out the collection below:
Mimi Webb’s ‘Cali Dream’ collection is available to purchase on PUMA.com here, PUMA stores and select retailers.