Miu Miu Demonstrates Differentiation From Prada At Paris Fashion Week | Fashion News
Miu Miu‘s Autumn/Winter 2019 show yesterday (March 5) was designed by Miuccia Prada, head designer for Prada. The black-walled corridors and felted carpet led the way to a catwalk lined with illuminated photographs, video screens, and stacks of vintage televisions created by the young New Zealand–born, London-based artist Sharna Osborne.
To have one designer working behind the scenes at multiple houses means that there may be occasional design overlap. But while Prada’s iteration tended to be darkly and delicately romantic, Miu Miu opted for sturdier versions of garments, made of shiny black leather and faux shearling.
While A-line mini dresses, sheer fabrications and bright florals were shown throughout the collection at the beginning, the use of camouflage, military-inspired pockets and dark colours that followed made the atmosphere much more somber.
Initially positioned as an “anti-fashion” secondary line to Prada when it was launched in 1993, Miu Miu has been progressively repositioned as a stand-alone brand. In 2006, the label’s show location was moved from Milan to Paris, to further emphasize its independence.
Miuccia Prada, whose nickname is Miu Miu, has been called “the master of the look of not-quite-right” by The New York Times, and both of her lines appeal to women who aren’t afraid to be a bit different. Miu Miu is designed for younger women. It’s a mash-up of innocence and perversity, wonder, and loss, that speaks to fairy tales and allegories.
Check some sneak peek of Fall 2019 collection from Miu Miu below.