Nataal Launches New Partnership With Farfetch To Celebrate Black Creatives | Fashion News


This month is reserved to fully celebrate Black History Month in the US especially, with Black history being a subject that is very high on the agenda for the Black community for a good few years. In the fashion industry, more and more fashion creators and designers are putting forward black models and also African style clothes, and it is important to support this.


Recently, global media brand Nataal, a brand that is dedicated to making the diversity of anything that represents African fashion, music, art and culture more visible, started a new partnership with the fashion brand Farfetch and for their first collaboration, they have revealed a new editorial inspired by Balmain creative director Olivier Rousteing.


Launched on February 3, this particular editorial with Farfetch takes a page out of Rousteing’s Black Icons project. To be in coherence with this month’s celebrations, to show the fashion industry how these Black artists can revolutionize fashion but also generally modern culture.


In a recent interview speaking about the Black Icons project, Olivier Rousteing said, “I think trendy is old today. I don’t want to be trendy. I want to be timeless“, and we can straight away see this timeless theme threading through to the Nataal x Farfetch editorial.


The collection was inspired by Olivier’s favorite Black icons, Grace Jones and Prince, these two have been iconic in their own way and their own decade but still today people refer to there styles and personalities. The colors are very 80’s style, bright pinks, monograms, Vichy checks and more.


With Olivier being the first Black talent to enter a French luxury fashion house such as Balmain, this Nataal x Farfetch collaboration inspired by him now offers a great new opportunity to highlight new black creatives that can someday reach the heights that Roustieng has reached. One of the other goals of this collaboration is to encourage Black artists and designers to get inspired and to create.


This vision of fashion is in a sense a new way to really support the current Black Lives Matter movement. Please find below some images from the collaboration, photographed by Kenny Germé and styled by Edem Dossou.




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