Is that a Coca Cola bottle? Your favourite episodes of some of your most special TV series could soon come with added product placement with the roll out of new technology that automatically and digitally inserts branded products into video programmes.
The technology is being premiered for Bushmills whiskey but in future could be used to insert product placements into older shows. Shane Ankeney, president of Arena Media US has commented on the software:
“Forget intrusion, this is about creating content that becomes something of genuine interest so it’s led by content, not the product, it’s a kind of product placement but on steroids.”