The Swedish fashion clothing brand H&M have just unveiled a new teaser for their 2017 holiday campaign film, starring Jesse Williams, John Turturro and the stunning rapper Nicki Minaj.
Directed by Johan Renck, H&M will release the entire film on November 28, but for now there is a teaser that you can see below.
The clip starts with Nicki Minaj asking Jesse Williams if he wants a story, and then the scene shifts to the Grey’s Anatomy actor who actually begins to tell a fantasy story to his daughter. Indeed, it talks about a parallel fantasy world in which this little girl is hunting down the evil brother of Santa Claus in order to save Christmas.
“I love the film’s over all empowering message. I love seeing this young girl become the champion that lives in all of us. There’s always magic in the air during the Holidays“, comments Nicki.
Also Pernilla Wohlfahrt, H&M’s Head of Design and Creative Director, said about this collection, “It’s exciting to see our festive designs come to life together with such inspirational talents. They definitely added some extra magic to the film and we hope that our customers will love how the fashion is presented throughout the holiday season at H&M“.
This new Holiday’s collection is available now, in H&M stores and online at hm.com.