A relatively new name but an indomitable force in contemporary R&B, Ojerime returns with a new visual – the self-directed video for her track “Greasy”, taken from the South London native’s recently released EP 4U.
Showered in hues of blue and pink, Ojerime embodies an undeniable strength, one which celebrates female empowerment and subtly explores sexuality. With a failed romance long forgotten, she moves through the nightscapes of the city with fresh possibilities simmering. The video encapsulates the culture of R&B and hip-hop Ojerime grew up with, the sort trail-blazed by the likes of Hype Williams.
4U holistically serves as an experimental blend of beats, cadence and instrumentation across the spectrum of left-field R&B, with sprinkles of murky melancholia and Black British vernacular. The EP features three previously released tracks; the dusky yearning of “I Know Now”, the fearsome empowerment of “Handle” and the otherworldly, hypnotic “Moisturise”.
Ojerime echoes 90s pioneers like TLC and SWV who she cites as key influences, yet there is a distinctly modern, millennial quality to her music. 4U has already received praise from the likes of Sunday Times Culture, i-D, Fader and Highsnobiety.