New York actress Olivia Wilde is to be the face of and ambassador for H&M’s 2015 Conscious Exclusive collection of environmentally sustainable clothing. Olivia Wilde is widely recognized for her political activism, previously appearing in Gucci’s ‘Chime for Change’ campaign, to raise funds and awareness of women’s issues.
Of her newly appointed role with H&M, Wilde commented, “Sustainability is one of my biggest passions. I’m proud to be the face of H&M Conscious Exclusive, a collection which shows the stylishness of sustainability“. Each garment in the collection is created from organic materials, recycled fabrics and conscious leathers. From the 16th of April 2015, the range will be available to purchase from over 200 H&M stores worldwide.