Stella McCartney has publicly announced that she will stop using Patagonian Farms as sources for the wool used in her clothing lines, following a disturbing video shown to her by PETA. The alleged video shows the brutal and harmful treatment of the sheep at one of the farms, and it has resonated with the high-profile designer, as she has taken to Instagram to explain.
McCartney said, “I am very saddened to report that we have had to cease sourcing some of our sustainable wool from Ovis 21 in Patagonia, it was born as an amazing initiative to help protect a million acres of endangered grasslands in Patagonia whilst looking after the welfare of animals. Unfortunately, after conducting our own investigation in Argentina, following a very distressful viewing of footage provided by the great guys at @officialpeta, we found out that 1 of the 26 ranches we used source sustainable wool there, mistreated its sheep. It is one too many“.
PETA has once again made a wave in the fashion industry, following an incident where Jane Birkin requested that Hermés remove her name from their iconic tote bag, after being shown a video on how they retrieve their exotic animal skin.
Stella went on to say, “As a designer who built a brand on not using leather, fur or animal skins in its designs, I can’t tolerate it“. We salute Stella for her complete empathy and clear devastation to find out about the unfortunate treatment of animals! Who knew she could make us love her a tiny bit more? To find out more about PETA, and their work to protect animals and their rights, click here.