Pia Mia Becomes First Material Girl Fashion Director | Fashion News



Pia Mia is an up and coming singer, Instagram girl and Kylie Jenner’s bestie but now she can add Material Girl’s first ever Fashion Director to her repertoire. The label, ‘Material Girl’, is an exclusive junior line for Macy’s, belonging to Madonna and her daughter Lourdes. The iconic pop star hand selected Pia Mia to become a spokesmodel and first ever creative fashion director due to her confidence, creativity and uniqueness which reflects the brand image.


"NEW YORK, NEW YORK - APRIL 05: Pia Mia at the Material Girl design meeting on April 5, 2016 in New York City. (Photo by Cindy Ord/Getty Images)"


Pia Mia said in a statement: “Madonna is so amazing — from her music, to her style, to her stage performances; she is the ultimate icon… I have so much respect for her and she’s really inspired me to have the same confidence that she has to wear whatever she wants to wear, or say whatever she wants to say, because she’s done it and made it so dope”.




The new role will include shooting marketing campaigns, consulting on Material Girl’s S/S 17 collection and appearing at Macy’s stores across America. Past spokesmodels in the Material Girl club have included Rita Ora, Sofia Richie, Georgia May Jagger, Kelly Osbourne and Zendaya. The introduction of Pia Mia could be the start of a successful music/fashion collaboration.




MG Icon, the joint venture between Madonna and Iconix Brand Group, Inc. unveiled today its spring 2011 marketing campaign for its Material Girl brand featuring actress, television host and musician, Kelly Osbourne. Material Girl is available exclusively at Macy's and macys.com in the United States. Follow Material Girl on Twitter at www.Twitter.com/MaterialGirlCol. (PRNewsFoto/Iconix Brand Group, Inc.)



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