Russian shoegazers Pinkshinyultrablast (PSUB) have uploaded their new music video today for “Ravestar Supreme” on their YouTube channel and it’s a pretty wild experience. Directed by London filmmaker Timothy George Kelly, it’s a pixel tornado that illustrates the musicians using hypnotic static as ink. As unappealing as it sounds, it feels futuristic and innovative and it’s reminiscent of the appearance of Radiohead’s “House of Cards”, which used complex yet ground-breaking proximity sensors and 3-D state to create a grainy Thom Yorke.
Maybe they too will start to attract an array of technically advancing directors. Epileptics should be warned as the video ends with a pulsating flash of energy that is indeed associated with supreme raves and could be used to brainwash in a scientific experiment from Kubrick’s A Clockwork Orange. The promo fits perfectly with the PSUB’s wall of sound, distorted guitar, improvisation and lost vocals as well as the shape-shifting and nauseating textures heard on their debut album Everything Else Matters and continues their strict branding and image.
It’s clear from the minimal quantity of promotion photos and their previous hidden identity videos that they have a persona agenda that moves away from ego. The music promo for “Umi” had the band underneath layers of retro-coloured vacation footage and “Holy Forest” was collated clips that honoured martial arts. Although they both had a more D-I-Y approach than the new promo, which could be a result of their increased popularity or experimental curiousity. Pinkshinyultrablast’s debut album Everything Else Matters was released earlier this year (January 26) through Club AC30.