Despite flopping at the US box office so magnificently that it led many critics to claim that “Adam Sandler’s career as a movie star is over“, Pixels has proved there is no such thing as bad publicity – and has debuted at number one at the UK box office with £2,660,772, much to the misery of everybody with a good taste in movies. Of course, the Pixels opening weekend is largely attributed to preview screenings the previous weekend – take these out of the picture and the film has actually debuted at number four, behind Inside Out returning to number one, Mission Impossible: Rogue Nation staying at number two and new entry The Man From U.N.C.L.E at number three.
Elsewhere in the top ten, Trainwreck debuted at number five, making £931,881 over the weekend; not a blockbuster take, but pretty impressive considering Amy Schumer isn’t a household name in the UK (although it is still depressing she has been beaten by a comic dinosaur like Sandler). Fantastic Four had a fantastic fall from number one to number 6, whilst Simon Pegg/Monty Python comedy Absolutely Anything limped to ninth place, as audiences realized they would rather watch absolutely anything else. Sadly, that included Pixels.