R&B and hip-hop artist Iyamah has recently shared the accompanied music video for her first release of the new decade titled “Won’t Work”.
Iyamah has a strong passion for neo-soul and hip-hop, because she grew up with the sounds of African drumming and reggae music. Furthermore she identifies with the music of Amy Winehouse, Lauryn Hill and Erykah Badu. She started to write toplines for drum and bass features in a young age and established herself into Brighton’s club scene.
Her debut EP Truth EP. 1 already garnered support from BBC Radio 1 Xtra’s Jamz Supernova, BBC Radio 1’s Phil Taggart and the well-known artist Elton John. With “Won’t Work”, she delivers a soulful contribution to female empowerment with smoky vocals.
“Boy you know I’m independent yeah, and that’s a fact. That’s the way it’s always been so don’t try and change that, no”, she sings. The music video was shot in Goa, India and is pretty much a self-production.
“I was alone with nothing to hand but my vision, a camera person and some gorgeous Indian markets. I styled, directed and starred in the video, I even got involved with post production as It was so important to me to make sure that this video was a true reflection of the song and myself”, Iyamah says about making the video.
Through the music video, you feel the natural and spiritual vibes of Iyamah’s music. Watch the newly released music video for “Won’t Work” below.