Rihanna Announced As New Creative Director For Puma | Fashion News


Rihanna revealed via her Instagram today that she has signed a multi-year partnership with activewear brand Puma. She will oversee the womenswear shoes and clothing ranges and feature in Puma’s Fall 2015 ad campaign. She will also join Argentine football player Sergio Agüero and world’s fastest man Usain Bolt as a global brand ambassador.


It is the latest in a long line of fashion collaborations for the 26-year-old singer, who has previously worked with Giorgio Armani, Balmain and Gucci, as well as a very successful recent partnerships with MACand River Island.


Puma said in a statement today that Rihanna “will work with Puma to design and customize classic Puma styles as well as create new styles to add to the Puma product portfolio“, with Puma CEO Bjørn Gulden adding that, “signing Rihanna is a fantastic step for Puma. Her global profile, her charisma and individuality, her ambition – all these things make her a perfect ambassador for our brand. With a strong portfolio in football, running and motorsport, finding an inspiring partner for women’s training was very important. Rihanna was a natural choice for us. We’re delighted to have her as a partner, and we’re looking forward to what’s to come”.




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