Korean-American rising singer Yaeji is a DJ, artist and producer living in New York, she has released her latest song titled “PAC-TIVE”, the song is a blend of house music with quiet vocals in English and Korean, the song features DiAN. The title also relates to the creative visuals of the music video that is inspired by the old famous game Pac-Man.
The proposition is very innovative and different from anything I have ever heard, the video clip is also very well produced and we can notice Yaeji and director WEiRDCORE’s talent together throughout the visuals, from the city lights to the Pac-Man game, in some kind of different reality.
The song has a wide variety of cool sounds, all courtesy of the original PAC-MAN game sound effects. The track is part of a creative promotional campaign for the game, but Yaeji has a lot of fun with the sponsorship adding a nostalgic edge to everyone who watches the clip and pays attention to the sounds.
Yaeji spoke about the game and how she connects with it: “PAC-MAN is a game my parents and I can both remember playing in arcades growing up. It connects me to my previous generation and possibly to future generations too”,
Listen to and watch the incredible visuals for “PAC-TIVE” by Yeaji featuring DiAN below: