Rosie Huntington-Whiteley has launched her first fragrance for Marks and Spencer, who she already has a bestselling lingerie range with. The fragrance, Rosie for Autograph, is ‘made from the oil of the precious Centifolia Rose’ and Rosie has described it as “quite a fresh, girlie, sensual smell. The idea was to capture a rose in bloom first thing in the morning”.
Rosie worked with perfumer Ralf Schwieger to create the fragrance together, travelling from New York to the south of France and spending months perfecting the formulation. Rosie chose to wear two similar silk nightgowns from her nightwear collection for the launch, stepping out in a silver nightie and a cream, belted nightie with lace detailing. She also recently shared photos on Instagram from the campaign shoot, which was photographed by Guy Aroch in Rosie’s home county of Devon at Hotel Endsleigh, Milton Abbot.
Rosie explained about the campaign, “shooting the campaign where I grew up was a natural choice, I felt it gave the perfect backdrop and really captured the delicate, truly beautiful sentiment I wanted for my fragrance. It was very important to me when creating the fragrance that every aspect be close to my heart”.