Serena Williams Is Working On Her New Beauty Brand | Fashion News

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Serena Williams Is Working On Her New Beauty Brand | Fashion News


It seems that the overwhelming success of Kylie Cosmetics, Fenty Beauty and KKW Beauty has captured the attention of tennis star/GOAT Serena Williams.


According to TMZ, Williams is working for getting into the beauty game, too: She filed documents to trademark “Aneres” in a range of beauty categories, including skin care, makeup-removing products, colognes, perfumes, makeup kits, bath soaps, lipstick, lipgloss, eyeshadow, eyeliner and mascara. She had also previously secured the trademark rights to the brand name in the clothing category.




The beauty industry is incredibly lucrative, so this can be an great opportunity for Williams who is also known for experimenting with her beauty choices, like creative hairstyles and nail looks on the court. She’s also spoken before about the fact that she wears just eyeliner when she plays tennis, as with other makeup “it always runs.” So, perhaps this is her shot to create long-lasting, sport-proof products for athletes.


The athlete topped the Forbes list of highest-paid female athletes, with her career prize totalling $84M. She also brought in $19 million from her endorsement deals for brands like Nike, Gatorade and Chase over the course of the year.


Good luck, Serena. We are looking forward seeing what Aneres beauty will look like.







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