Snoop Dogg has signed up to front the anti-gun campaign, #ImUnloading. The campaign is aimed at trying to get US citizens to get rid of any investments in gun companies and help reduce gun related violence, particularly concentrating on removing gun manufactures from retirement funds. Snoop Dogg features in the campaign video, holding a sign with #ImUnloading written upon it and stating: “I’ve been affected by gun violence over the years, just through the deaths of friend and family members, and associates… I’m unloading for my love ones that I lost”. Fellow musicians Aloe Blacc and Jhené Aiko have also signed up for the campaign as well as basketball player Matt Barnes and NFL star Bobby Wagner. Watch the campaign video below.