Sofia Carson is a woman on a mission and is making her voice heard well and truly heard in her new female empowerment single “LOUD”.
Fearless, fierce and an undeniable force of nature, the chart-topping singer, songwriter, actress and activist unveils the track, and its equally bold visuals which embrace the theme of unapologetic freedom.
“LOUD” follows the journey of a once silenced voice breaking free, and alongside songwriters Alida Garpestad Peck and Paris Carney, the single was created as a means of transporting the listener into a world of pop and R&B, as Carson’s powerhouse vocals captivate with depth and soul.
She commands attention as she asks “Are you getting uncomfortable now? I’m a little too loud for you now? Don’t try to calm me down. I was made to be LOUD!”
When asked about the song, Carson commented, “From the bottom of my heart, this song is dedicated to YOU. The women of the world and all the LOUD voices of change. Because we were all: Made to Be LOUD”.
Through the metaphor of a butterfly coming out of her cocoon, the video, directed by award-winning director and frequent collaborator Uri Schutzer & choreographed by Avihai Haham, tells the story of a silenced voice, spreading her wings, taking flight, and breaking free.
Louder than ever. We think it’s clearer than ever, in 2022 let’s not hold back, shy away and diminish ourselves – we were all made to be ‘Loud’.
Watch her music video for “LOUD” below:
#Peace.Love.LOUD
