Supreme have just revealed a brand new collaboration with British artist and activist Jamie Reid for their 2021 Spring collection.
Born in 1947, in Croydon South London, Jamie Reid was raised into a family that was politically conscious: “My grandfather and Scottish father were Druids and that was instilled in me alongside a socialist and anarchic background. It’s all part of a continuous story for me”.
Later, in the 60’s he went to Croydon’s Art School where he met Malcolm McLaren, the future manager of the famous Sex Pistols, with whom he teamed up to organize some student manifestation. Later in the 70’s, Reid launched a magazine titled Suburban Press to protest corruption and corporate development, which led him to create some album artwork for The Sex Pistols.
Jamie Reid has definitely adopted a very punk and committed style and a signature, mixed with pop culture and activism, that we will find in his upcoming collection with Supreme.
The retro style clothes are emblazoned with statements as ‘IT’S ALL BOLLOCKS’ and ‘F**K ALL’ in vivid and bright colors that are definitely trendy for this Spring. The Jamie Reid x Supreme collaboration includes varsity jacket, sweatshirts, hoodies, t-shirts, and shirts.
The collection will be available on May 6 via Supreme’s website and promises to be a real success as usual with the other launches of the streetwear brand.