Tim Burton‘s original script for Edward Scissorhands was slightly modified in a Super Bowl commercial over the weekend. It features Timothée Chalamet as Edgard Scissorhands, the son of Edward and Kim Boggs played by Winona Ryder, as in the original version.
In this commercial, Edgard is seen wandering aimlessly through the streets of the city, just like his father, played by Johnny Depp 30 years earlier. And like his father, we also see him unable to do simple everyday tasks such as taking the bus or catching a ball without piercing it.
This is how Cadillac imagined the life of this mythical character in 2021. Faced with all this frustration, Edgard’s mother offers him the new Cadillac Lyriq, an electric car with a self-driving mode. A more than a useful tool for the Scissorhands character that allows him to drive without the risk of drilling the steering wheel.
In an interview with Vogue, the Call Me By Your Name actor commented on his role in the ad saying, “Edward Scissorhands was a movie I adored growing up and the opportunity to step into that world was a dream come true. I was also excited about LYRIQ’s emphasis on environmental sustainability and cutting down on using fossil fuel dependent cars. It felt like the perfect combination of legacy with an eye towards the future”.
Director Tim Burton also commented on the commercial directed by filmmaker David Shane. “It’s rare when a work you’re proud of continues to live on and evolve with the times, even after 30 years” he said. “I’m glad to see Edgar coping with the new world! I hope both fans and those being introduced to Edward Scissorhands for the first time enjoy it”
Watch Timothée Chalamet interpret Edgard ScissorsHand below: