Tommy Hilfiger is joining the athleisure trend with the launch of an apparel line called Tommy Sport. Bringing wardrobe essentials for both men and women, the collection is focused on active garment designs. The fabrics are breathable, waterproof, and elastic.
“The pieces are ergonomically built for optimal movement and multi-purpose use for the next generation of consumers who approach wellness, outdoor activities and general fitness as a lifestyle”, said Tommy Hilfiger in a statement. “Active living has evolved into a way of life and changed the way we dress, with the next generation looking for designs that fit their on-the-go lifestyle”.
Masao Parris and Raf Miller star in the collection lookbook that features Tommy Hilfiger’s signature red, blue, and white color scheme.
The brand launched Tommy Sport to meet those consumer expectations, injecting a strong and cool touch at peak performance. We’ve updated iconic pieces of our files with new and modern fabrics and executions. To conclude, the aim of Tommy Sport is to inject a cool and bold edge into performance.
The debut Spring 2019 Tommy Sport collection is available in Tommy Hilfiger stores worldwide. You can also find the collection in the brand’s e-commerce website and in select wholesale partners.