True Religion has collaborated with hip-hop and R&B artist Dreezy to produce a women’s exclusive denim collection inspired by the year 2000.
True Religion’s first female campaign in four years follows shortly after the Californian brand’s 20th-anniversary celebrations. To highlight the creatives of emerging artists, the denim company collaborated with Dreezy to create the ‘Diamond‘ collection, which included nine pieces ranging from jeans and jackets to bustiers and accessories.
Dreezy designed a cropped trucker jacket and straight-leg jeans, as well as a cargo midi skirt, tiny skirt, wrap top, lace-up bustier, and cropped tank, using inspiration from her two best pals. The nostalgic ’00s collection includes a Horseshoe Thong, which channels one of the season’s hottest trends.
Dreezy revealed to Hypebae exclusively what denim means to her. “My mom was the first person I ever saw wear True Religion jeans and she bought me my first pair. So growing up, I’ve always been into clothes, and I’ve always expressed myself through what I wear,” the artist said.
The collection is part of True Religion’s growth into the womenswear market as well as its circularity efforts, with some pieces reused.
‘The Diamond Collection’ arrives as True Religion expands its size range as part of its Go Figure push. According to True Religion CEO Michael Buckley, teaming with Dreezy was the logical next step after the brand’s prior prominent collaborations with performers such as 2 Chainz and Chief Keef.
“I am ecstatic about our first female hip-hop partnership with Dreezy and the potential to develop our network of female clients with a collection designed just for ladies,” he said. This collection is a shining step in the right direction.
Check out ‘The Diamond Collection’ below!