Vogue India has established a #VogueEmpower campaign to raise awareness of oppression and violation of women’s rights in India. Described as “the social awareness platform where the most powerful voices come together to influence change”, it launched in the special October issue of the magazine and is now encouraging support both on and offline, as well as in other publications and platforms, aiming to achieve international awareness.
The cause has received support from celebrities such as Margaret Atwood and Sheryl Sandberg as well as fashion houses such as Manish Arora, Fendi, Jimmy Choo, Louis Vuitton, Tom Ford and Gucci – with Gucci already the founder of its own similar campaign, Chime For Change.
Priya Tanna, editor of Vogue India, said: “While issues of women’s rights and safety, and of discrimination and abuse in India have been subjected to many a national discourse, it can no longer be relegated to lengthy debates. It warrants action. And it warrants action from each one of us“. You can find out more and pledge your own support by visiting Vogue.in/empower.
Tanna has also explained how you can help: “Those interested have two options: make a direct donation to philanthropic organisations and partners of the operation (Chime for Change Gucci and Give India), or click on the link to purchase clothing and accessories donated by more than 70 Indian and international brands on Amazon. The proceeds from the sale will go to our charity partner, GiveIndia“.
You can also read more about Chime for Change here.