On May 9, electronic duo YACHT released a statement on Facebook saying that a sex tape of theirs had been released without their consent. It seemed genuine, and fans reacted with empathy and support. The band then said a day later that they had created the story themselves.
As means of an explanation, they said: “This was not designed to make money or sell records, but to explore the intersection of privacy, media, and celebrity. We enjoy and have spent a decade creating multi-faceted projects that unfold over time, using the most current tools at our disposal”.
Many think this could have been handled a lot better (see the comments under the Facebook post for just a few examples), though Jona Bechtolt and Claire L. Evans maintain that the intention was never to “make light of victims of any form of sexual abuse”.