In order to help fashion students who saw their working conditions deteriorate during the pandemic, the British Fashion Council has mobilized twenty four brands including Victoria Beckham, Simone Rocha, and David Koma to donate their deadstock or unused fabrics and clothing to students at 33 UK colleges.
This new initiative comes on the back of the ReBurberry Fabric pilot by the British Fashion Council (BFC) and Burberry, who donated its fabric to college students recently, and created a framework and logistics system for other brands and colleges to take part in the process.
Burberry will be responsible for the delivery costs of the donated material in the new initiative, while BFC will take care of the logistics, with Matchesfasion, Cozette McCrerry and fashion critic Charlie Porter also supporting the initiative.
Under the name of ‘Student Fabric Initiative’, the project will also help to reduce fabric waste, which is a very present problem in the industry. To fight against this, some designers including Collina Strada have already started to favor more and more recycled textiles, instead of new fabrics, while the likes of Dunhill and McQueen have also been donating their excess fabric.
BFC has reportedly said the ‘Student Fabric Initiative’ will be ideal for enabling brands and colleges to work hand in hand, and to better support the development of new talents in the fashion industry.
Charlie Porter commented about the project adding that, “This collective action is in response to the pandemic but will hopefully become a model for how designers and brands can give back in the years ahead, placing sustainability at the heart of U.K. fashion education”.
While you are here, check out our favorite looks from Collina Strada, David Koma, Simone Rocha and Victoria Beckham
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