In a sunny Parisian showroom, Chemena Kamali unveils her first Chloé collection, blending style with practicality. With a nod to Chloé’s history, Kamali’s designs are all about real-life wearability. “I was thinking a lot about the Chloé wardrobe, what it should consist of,” she explains.
The collection, set to hit stores soon, reflects Kamali’s style, from high-waisted denim to silk blouses. Drawing from Chloé’s legacy, Kamali infuses the ‘Chloé It-Girl for the 2020s’ vibe effortlessly. “The spirit is at her fingertips,” resonating with Chloé’s iconic past.
But it’s not just about the campaign imagery; Kamali ensures the pieces are functional. She presents coordinated looks that transition from work to celebrations seamlessly. “Where would you think to go to find something to wear to a wedding or a funeral?” she asks, addressing real-life fashion dilemmas.
In stores, you’ll find a mix of tailored jackets, scalloped jeans, and soft blouses. Kamali’s attention to detail shines with knife-pleated flares and cognac leather maxi coats. “Chloé is about to become a new source of antidotes to life-fashion conundrums,” she assures.
Her designs draw from living experiences, evident in the practicality of the ‘Chloé Camera’ bag. “I’ve been using it to contain all my Mom-of-two-going-to-work necessities,” Kamali chuckles. The ‘Bracelet’ bag, a revival of the early 2000s style, offers both utility and style.
Kamali’s approach is refreshing—a mix of carefree romance and pragmatism. “It needs to feel sincere, real, and functional,” she emphasizes. With pieces that adapt to various occasions and moods, Chloé Pre-Fall 2024 promises a versatile and stylish wardrobe.
From the Paris balcony setting to the effortless looks, Kamali’s collection embodies the essence of Chloé’s past with a modern twist. As Kamali sums it up, “hers is a Chloé tenure that’s off to a great start.”
In a world of ever-changing fashion trends, Chloé Pre-Fall 2024 stands out as a beacon of practical yet stylish design. Kamali’s debut collection is a testament to the brand’s legacy, offering a wardrobe that resonates with women’s everyday lives.
#Peace.Love.Chloé
