Lady Gaga is set to star in Japanese make-up brand Shiseido’s new advertising campaign. In a break from convention, the extrovert star will showcase her talents as both photographer and model by taking 50 selfies that demonstrate how effective the brand is for generating different looks. Forty six of the images, which are bound to convey the pop star’s unique and artistic style, will feature in several Japanese newspapers over the new year period, while the remaining four will be published on Monday, January 5. With no plans to use the images outside Japan, fans are advised to play close attention to Lady Gaga’s Instagram page for previews of all of the selfie images.
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