Kendrick Lamar has ended the week with the visuals for his song “You Ain’t Gotta Lie (Momma Said)”, directed by aiP & Chimp. The track comes with a message from Lamar, which sees him emphasize that in order to gain respect, it is not necessary to lie about being a different person. The storytelling video visualizes his message by showing a boy being in that exact situation of having to prove himself all the time, only to be in big trouble afterwards. “You Ain’t Gotta Lie (Momma Said)” is taken from his successful album How To Pimp A Butterfly, and can be watched here.
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