Priya Ahluwalia, renowned for her eponymous label’s celebration of African heritage, made a striking return to London Fashion Week with her Fall/Winter 2024 collection. The designer, drawing inspiration from Nigerian folklore, captivated audiences with a narrative-rich presentation at Central Hall Westminster.
Ahluwalia’s Fall/Winter 2024 collection intricately weaves tales of Nigerian mythology into every stitch, paying homage to her Indian-Nigerian roots. The runway, transformed into a lush jungle setting, set the stage for a journey through cultural fables and contemporary interpretations of African art.
The collection featured alfresco motifs and traditional textiles, reflecting the designer’s commitment to honoring local craftsmanship. Draping techniques adorned the garments with asymmetrical cuts, while bold prints and patterns adorned dresses and shirts. Noteworthy were the hooded wraps inspired by Indian saris, offering a modern twist on traditional attire.
A highlight of the show was Ahluwalia’s collaboration with Levi’s, which debuted reworked denim silhouettes evoking sculptural masterpieces. The partnership showcased Ahluwalia’s knack for merging heritage with innovation, as seen in the patchwork denim dress inspired by Ayanfe Olarinde’s “Genesis.”
Beyond the runway, Ahluwalia’s collection carries a deeper message of inclusivity and sustainability. Partnering with social enterprise Making For Change, the designer continues her commitment to responsible fashion by using recycled and organic fabrics, along with upcycled vintage Levi’s.
In a broader context, Ahluwalia’s work underscores the importance of amplifying diverse voices in the fashion industry. Through her exploration of African diaspora narratives, she challenges the status quo and celebrates cultural richness on a global stage.
Ahluwalia’s Fall/Winter 2024 presentation at London Fashion Week not only showcases her creative vision but also serves as a testament to the power of storytelling in fashion. With each garment, she invites audiences to embark on a journey through folklore and heritage, leaving an indelible mark on the runway and beyond.
Take a look at the silhouettes below!
#Peace.Love.Ahluwalia
