Apple Music has revealed that 6.5 million people have opted to continue to use the service with a paid subscription following the global three month trial period, which began in June. 8.5 million users are still using the free trial. Tim Cook, Apple’s CEO, commented on the subscription numbers at the WSJD Live conference in California: “I think it’s fabulous, and to have over 15 million on there, and 6.5 million in the paid category, I’m really happy about it. And I think the runway here is really good”.
Whilst the numbers initially seem promising, as reported by the Guardian, analyst Mark Mulligan of MIDiA Research has argued that many of the 6.5 million user have forgotten to opt out of the paid service after their free trial.
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