Calvin Klein’s new campaign comes again with provocative imagery. The new Spring 2016 Collection ad campaign is led by a photo of their well-known Calvin Klein jeans being worn the opposite way and revealing the derrière of a model. The ad includes a small text saying “I belfie in #myCalvins” possibly mixing both ‘believe’ and ‘selfie’ together to encourage others to buy Calvin Klein jeans and share their selfie on social media using the hashtag ‘#myCalvins’.
The ad campaign, photographed by Harley Weir, also features models Klara Kristin, Abbey Lee Kershaw and Kendall Jenner, in several provocative poses and imagery, with taglines like “I react in #myCalvins“, “I kick it in #myCalvins” and “I flash in #myCalvins“. Check out some of the images below.
Peace.Love.CalvinKlein
