With over a decade of accumulated expertise, Mike Eckhaus and Zoe Latta are constantly refining their business strategies. Their recent approach involves aligning pre-collections with main collections, dismissing the idea of multiple fashion shows for a company of their scale.
In a strategic decision, they adjusted their internal schedule, choosing to enter the market before unveiling their fashion show. As they prepared for their latest spectacle in their Bushwick studio, the duo reflected on the essence of an Eckhaus Latta runway after 13 years in the industry. The term “quiet luxury” doesn’t appeal to them; instead, they find inspiration in minimalism, aspiring to create designs that are clear and impactful.
For their Fall 2024 ready-to-wear collection, the duo transformed an empty industrial office in Hudson Square into a runway, accompanied by a minimalist musical performance by Loren Kramar. The show kicked off with a striking rendition of Lana Del Rey’s “hope is a dangerous thing for a woman like me to have but I have it.”
The collection featured a short jacket made from laminated felt, sporting an intriguing blend of leather and corrugated cardboard. A tousled coat in a cardboard beige hue was paired with semi-transparent ribbed cotton tank tops and relaxed jeans dubbed the “GoodTime jean.”
Eckhaus Latta’s signature sex appeal shone through in knits embracing the body and fabrics undulating with allure. Pleated corduroys, quilted pieces, and slashed denim jackets added a variety of textures and styles to the collection.
The standout moment came with a series of outfits in black organza, embroidered with elastic and adorned with vintage photos sourced from eBay. Layered over simple white dresses, these pieces exuded a unique charm. As the singer transitioned to a cover of “New York, New York,” the choice of song seemed to be a deliberate message—an affirmation of faith in the city and the community that has supported Eckhaus Latta over the years.
In this ever-evolving landscape, where declarations of the end of New York fashion abound, Eckhaus Latta stands firm in their commitment to the city and the unbreakable bond with their supportive community.
#Peace.Love.Eckhauslatta
