Emma Watson Opens A Fashion Instagram Account To Promote 'Beauty And The Beast'

From now on, all of us can look into Emma Watson’s closet and take inspiration from her press tour looks. The 26 years-old Harry Potter star is now travelling around the world to promote, within a series of press releases, her latest movie, Beauty And The Beast.

Watson is widely renowned for her passion in sustainable and ethical fashion and launched an Instagram account – called ‘the_press_tour’ – to share with her fans clothes and outfits issued from sustainable fashion.

The first post was taken in Paris and shows Watson wearing a Stella McCartney coat, a Filippa K jumper and Good Guys Don’t Wear Leather shoes. If you miss a bit of elegance, look at an Oscar de la Renta satin bustier and organic wool trousers worn for a public screening.

Guess which is next?

Bonjour Paris! Coat is from @stellamccartney, the world’s first luxury brand that is committed to producing products that do not use leather, skins, feathers or fur. Instead, Stella has spent years developing ways of using materials such as regenerated cashmere, recycled fabrics, organic cotton and forest-friendly fabrics. Jumper is from @filippa_k, a Swedish brand committed to four Rs: reducing, repairing, reusing and recycling. Shoes are @goodguysdontwearleather. The brand doesn’t use any animal products in its collections. Fashion info verified by @ecoage #ecoloves

A post shared by The Press Tour (@the_press_tour) on Feb 19, 2017 at 7:45am PST

Tonight was the first ever public screening of @beautyandthebeast! We were so happy to surprise the audience in Paris and say “bonjour” in person, especially as this is the country where it was created and Belle’s place of birth 🇫🇷🌹 Laura Kim and Fernando Garcia, the new Co-Creative Directors of @oscardelarenta, created this Jacobian flower-embroidered duchesse satin bustier with an organic silk faille sash and organic wool trousers as part of their first collection. The entire look was made in-house at Oscar de la Renta’s NYC atelier ❤ @burberry pumps handmade in Italy with organic silk. Fashion info verified by @ecoage #ecoloves

A post shared by The Press Tour (@the_press_tour) on Feb 19, 2017 at 2:29pm PST

#Peace.Love.EmmaWatson