Fashion company Kering, who owns several major fashion houses including Gucci, Saint Laurent, and Alexander McQueen, has announced that it will no longer use models who are under the age of 18. The policy will come into effect in time for the 2020-2021 Autumn/Winter collections, Kering said.
Chief executive François Henri-Pinault said in a statement that the company was “conscious of the influence exerted on younger generations” he also added, “We believe that we have a responsibility to put forward the best possible practices in the luxury sector, and we hope to create a movement that will encourage others to follow suit”.
The most iconic supermodels from the 90’s, like Naomi Campbell, now 48, was discovered at the age of 16 and Kate Moss at 14, while Kaia Gerber, the daughter of Cindy Crawford and one of fashion’s fastest-rising stars, began her career in the industry at the age of 16, less than two years ago. She also won the honour of Model of The Year at the 2018 Fashion Awards, held at The Royal Opera Hall in London.
Marie-Claire Daveu, Kering’s chief sustainability officer, added: “The physiological and psychological maturity of models aged over 18 seems more appropriate to the rhythm and demands that are involved in this profession”. I completely agree with this statement, this is not a job for an adolescent. What do you think about it? Don’t forget to check out the recent models Kering employed for their last runway show.
Balenciaga
Gucci
Alexander MaQueen
Saint Laurent
Bottega Veneta
#Peace.Love.Kering
